Cookie Policy
Last Updated: February 18, 2026
Introduction
This Cookie Policy explains how EKO B.V. ("we", "us", or "our"), located at Comeniusstraat 8, 1817 MS Alkmaar, Netherlands, uses cookies and similar tracking technologies on our website. This policy provides you with clear and comprehensive information about the cookies we use, why we use them, and how you can manage your cookie preferences.
By using our website, you acknowledge that you have read and understood this Cookie Policy. Cookies that are not strictly essential will only be activated after you have given your explicit consent through our cookie consent banner.
For broader information about how we handle your personal data, please refer to our Privacy Policy.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, to improve user experience, and to provide information to website operators.
Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service other than the website you are visiting). They can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remaining on your device for a set period or until you delete them manually).
In addition to cookies, we may also use similar technologies such as tracking pixels, device identifiers, and conversion event tags. Where we refer to "cookies" in this policy, we include all such similar technologies unless stated otherwise.
Cookie Categories
We divide the cookies used on our website into three categories. Each category is explained below with details about its purpose, the specific cookies or technologies used, whether your consent is required, and how long the cookies are retained.
1. Essential Cookies
Essential cookies are necessary for the core functionality of our website. They enable basic features such as page navigation, session management, security protections, and remembering your cookie consent preferences. Without these cookies, the website cannot function properly.
Examples of essential cookies:
- session_id — maintains your session while you browse the website
- csrf_token — protects against cross-site request forgery attacks
- cookie_consent_status — stores your cookie preference choices
2. Analytics Cookies
Analytics cookies help us understand how visitors interact with our website. They collect information about page views, time spent on pages, navigation paths, and general usage patterns. This data is used to improve our website's performance and user experience. Analytics cookies are only activated after you provide your explicit consent.
Tools and cookies used:
- Google Analytics 4 — collects anonymized usage data and behavioral signals
- _ga — distinguishes unique users (retention: up to 14 months)
- _ga_XXXXXXX — maintains session state (retention: up to 14 months)
- _gid — distinguishes users within a 24-hour period
- _gat — throttles request rate to limit data collection
IP anonymization is enabled in our Google Analytics 4 configuration. Data retention is set to 14 months. You may opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on.
3. Marketing / Advertising Cookies
Marketing cookies are used for remarketing, personalized ad delivery, and conversion tracking. These cookies allow us to measure the effectiveness of our advertising campaigns and to show relevant advertisements to previous visitors of our website across other platforms. Marketing cookies are only activated after you provide your explicit consent.
Technologies and platforms involved:
- Google Ads (gtag.js / Google Tag Manager) — conversion tracking and remarketing
- Google Remarketing Tag — allows ads to be shown to previous visitors across Google's network
- Meta Pixel (Facebook / Instagram) — measures ad effectiveness and enables retargeting
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or inquiries. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Tracking technologies used on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
How We Obtain Your Consent
When you first visit our website, a cookie consent banner appears at the bottom of the page. The banner offers you three options:
- Accept All — activates essential, analytics, and marketing cookies
- Reject Non-Essential — activates only essential cookies; analytics and marketing cookies remain inactive
- Manage Preferences — opens a panel where you can toggle analytics and marketing cookies independently
Analytics and marketing cookies are not activated until you click "Accept All" or specifically enable them through the "Manage Preferences" panel. If you dismiss the banner without making a choice, only essential cookies will be active.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Your consent choice is stored in your browser's local storage for 12 months. After this period, or if you clear your browser data, the consent banner will appear again on your next visit.
GDPR and EEA/UK Compliance
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
As EKO B.V. is registered in the Netherlands, our cookie practices comply with the Dutch Telecommunications Act (Telecommunicatiewet), which implements the European ePrivacy Directive. Non-essential cookies are only placed after obtaining prior informed consent.
Managing and Withdrawing Your Consent
You may withdraw or change your cookie consent at any time using the following methods:
Using Our Cookie Preferences Panel
Click the button below to open the cookie preferences panel, where you can enable or disable analytics and marketing cookies independently. Essential cookies cannot be disabled as they are required for the website to function.
Using Your Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these options in the "Settings", "Preferences", or "Privacy" section of your browser. Common actions include:
- Viewing and deleting existing cookies
- Blocking all cookies or only third-party cookies
- Setting your browser to notify you when a cookie is being set
- Clearing all cookies when you close your browser
Please note that blocking or deleting cookies may affect the functionality of our website and other websites you visit.
Opting Out of Personalized Advertising
You may opt out of personalized advertising at any time through the following platforms:
- Google Ads Settings: adssettings.google.com
- Your Online Choices (EU): youronlinechoices.eu
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
- Meta Ad Preferences: facebook.com/adpreferences
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Data Sharing with Advertising Partners
When you consent to marketing cookies, we share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
-
Google LLC
Cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists. Governed by Google's Privacy Policy.
-
Meta Platforms, Inc.
Pixel events, conversion data, and custom audiences. Governed by Meta's Data Policy.
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months.
- Google Ads Conversion Tracking: Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: policies.google.com/technologies/ads
Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, inquiries)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy for further details.
Cookie Summary Table
| Cookie Name | Provider | Category | Retention |
|---|---|---|---|
| session_id | EKO B.V. | Essential | Session |
| csrf_token | EKO B.V. | Essential | Session |
| cookie_consent_status | EKO B.V. | Essential | 12 months |
| _ga | Analytics | 14 months | |
| _ga_XXXXXXX | Analytics | 14 months | |
| _gid | Analytics | 24 hours | |
| _gat | Analytics | 1 minute | |
| Google Ads cookies | Marketing | Up to 540 days | |
| Meta Pixel (_fbp, _fbc) | Meta | Marketing | Up to 540 days |
International Data Transfers
Personal data collected through cookies on this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors through cookies or other tracking technologies. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page.
Material changes will be notified via a banner on our homepage a minimum of 14 days before the updated policy takes effect. We encourage you to review this Cookie Policy periodically.
Related Policies
For more information about how we handle your personal data and the terms governing your use of our website, please refer to:
Contact Information
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Last Updated
February 18, 2026
Effective Date
February 18, 2026